Peterborough, ON – Hot on the heels of the launch of its PALTV in-store network in the U.S., Redstone Media Group is getting ready to introduce the equestrian equivalent in Blue Seal Feeds corporate stores.

Horse and Farm Television (HFTV), the new point of purchase television network, is set to launch this October. It will feature informative and entertaining content as well as targeted digital advertising for products carried in-store.

“Blue Seal Feeds loved the idea of being able to do something extra for their customers right at the point of purchase,” says Tim Hockley, president of Redstone. “HFTV gives them the perfect opportunity to help educate and inform customers while also advertising products they carry.”

The network will run on prominently placed 32-inch LCD screens. Some of the content will include training advice from horsemanship experts, health tips and fun facts about equines.

Contact: Tim Hockley- President

705-741-0817 x 110 or 705-872-2124

tim@redstonemediagroup.com

Redstone Media Group, the leading digital signage company in the pet industry, has been selected as a strategic partner by the World Wide Pet Industry Association (WWPIA).

Redstone is providing a variety of digital services to the WWPIA, including producing a promotional video for America’s Family Pet Expo, as well as developing SuperZoo-TV, an educational and advertising network designed specifically for the SuperZoo 2009 trade show in September (www.superzoo.org).

SuperZoo-TV will be broadcast on nine high profile 63-inch LCD screens during the entire Super Zoo show, held September 15-17 at Mandalay Bay in Las Vegas, NV. In addition to developing and designing all the TV content, Redstone has been tasked with selling a limited number of advertising spots on the network.

“These spots will do a great job of creating awareness for vendors and help drive people to their booths,” says Doug Poindexter, president of WWPIA. “They’ll also be featured on WWPIA’s information website www.petsource.org and www.youtube.com for one full year. With Redstone’s experience in the digital and video market, we couldn’t think of a better fit.”

Redstone will also be shooting the educational seminars, as well as a select number of product demonstrations.

“We’re really excited to be working with WWPIA,” says Tim Hockley, president of Redstone. He adds that ad spot sales for SuperZoo-TV have been brisk so far. “Vendors appreciate the value of the digital screens that SuperZoo offers and ads spots are selling fast.”

Ad spots are available on a first come, first served basis for $500, which includes design.

Redstone Media Group is also the creator and manager of PALTV, a dynamic and growing television network that runs in pet stores throughout North America.

World Wide Pet Industry Association, Inc.® (WWPIA) is the oldest industry organization promoting responsible growth and development of the companion pet and related products and services. www.wwpia.org.

Peterborough, ON - After beta-testing in a major Canadian pet store chain, Pets and Lifestyle Television (PALTV) has officially launched in the U.S.

PALTV - the in-store TV network designed specifically for pet retail locations - features a variety of professionally produced edutainment and advertising content, which runs on large LCD screens in HD format. It was created and is managed by Redstone Media Group, Inc. (RMG).

“We’ve spent a lot of time and effort making this a top-notch network,” says Tim Hockley, president and CEO of RMG. “PALTV is a fun, dynamic and cost-effective way to build customer loyalty and reach targeted customers where they buy - at the point of purchase, and retailers love the professional look it creates in their stores.”

The U.S. launch focuses on stores in the Michigan area including pet store chains Chow Hound and Soldan’s Feed and Pet Supplies, along with a number of independents throughout America. PALTV’s rollout will continue with the California-based Pet Depot chain in July. Advertisers such as Kong, Natura, Canidae and Hagen as well as many smaller manufacturers have already embraced PALTV.

RMG manages the network from start to finish, including creating original video content and digital signage ads, coordinating advertising sales, and arranging hardware and installation. The networks are controlled remotely from RMG’s head office to ensure screens and content run according to schedule.

The U.S. launch follows the launch of PALTV in Global Pet Foods, a Canadian-based chain with approximately 110 stores. Beta testing in the 350-store Pet Valu chain is currently underway. Redstone Media Group is a full multi-media agency with an eleven-year track record in the pet industry. In addition to publishing Animal Wellness, Equine Wellness and Feline Wellness magazines and managing in-store networks, RMG produces web-ready videos and promotional print materials.

Contact: Tim Hockley- President
705-741-0817 x 110 or 705-872-2124
tim@redstonemediagroup.com

Peterborough, ON — Redstone Media Group (RMG) today announced that its in-store network, Pets and Lifestyle Television (PAL-TV), will launch in the Global Ryan’s chain of stores beginning this November. 

“We are really excited to be working with Global Ryan’s,” says Tim Hockley, president of RMG. “They’re on the cutting edge when it comes to retailing pet products so it’s a perfect fit for PAL-TV.”

Global Ryan’s is one of the fastest growing pet store chains in North America, with 106 stores throughout Canada, and aggressive plans for expansion. Global Ryan’s President Jim Walker quickly recognized the benefits PAL-TV would bring to his franchisees. 

“We’ve known the people at RMG for years through Animal Wellness Magazine,” says Jim. When they came to us with PAL-TV, I thought it was a great idea to help promote awareness of products and support product sales.”

RMG will initially deploy 32-inch screens in 25 Global Ryan’s stores, with a roll-out to additional stores in 2009. The network will be advertising-based, featuring short, impactful ads for products sold in-store, as well as relevant “edutainment” content such as training tips and veterinary advice.

 

Cats across North America are about to get healthier, happier and a lot more hip, thanks to the introduction of Feline Wellness — a new lifestyle magazine focused on felines.

Redstone Media Group (RMG), publisher of the renowned magazines Animal Wellness, Equine Wellness and The Pet Food Report, recently put out the inaugural issue of Feline Wellness. They received such an overwhelming response that they decided to add the title to their stable of publications on a regular basis.

“Readers have been asking us for a cats only magazine for some time,” says Dana Cox, editor-in-chief of RMG. “We’re thrilled that it’s been received so well, since it features the latest in to get out there and so much new cool cat stuff.”

Feline Wellness features articles on integrative health, natural nutrition, and behavioral issues as well as the latest, hippest products available for our feline friends. Cat lovers can look for the second issue of Feline Wellness on major newsstands and in health food stores in the Fall. The magazine will publish quarterly starting in 2009.

For more information and to subscribe, please visit www.felinewellness.com