October 1, 2008

PAL-TV in-store network set to roll out in Global Ryan’s chain of stores

Filed under: News — danacox @ 3:53 pm

Peterborough, ON — Redstone Media Group (RMG) today announced that its in-store network, Pets and Lifestyle Television (PAL-TV), will launch in the Global Ryan’s chain of stores beginning this November. 

“We are really excited to be working with Global Ryan’s,” says Tim Hockley, president of RMG. “They’re on the cutting edge when it comes to retailing pet products so it’s a perfect fit for PAL-TV.”

Global Ryan’s is one of the fastest growing pet store chains in North America, with 106 stores throughout Canada, and aggressive plans for expansion. Global Ryan’s President Jim Walker quickly recognized the benefits PAL-TV would bring to his franchisees. 

“We’ve known the people at RMG for years through Animal Wellness Magazine,” says Jim. When they came to us with PAL-TV, I thought it was a great idea to help promote awareness of products and support product sales.”

RMG will initially deploy 32-inch screens in 25 Global Ryan’s stores, with a roll-out to additional stores in 2009. The network will be advertising-based, featuring short, impactful ads for products sold in-store, as well as relevant “edutainment” content such as training tips and veterinary advice.

 

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